Brand Promise Strength: Beginner

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Marketing effort

Brand launch
Lunch combo
Get schnitty with it
It's worth smilling about it
Crispier than ever
Going plant based

Key Insights

Always real

Fresh ingredients prepared in stores daily, signature cooking methods and family recipes, service that’s engaging and genuine. 


Affordability that's accessible

Prices in line with fast casual competitors


Broadly inclusive

Menu variety, healthy options, flexible seating configurations. 

Market Share