Brand Promise Strength: Beginner

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Marketing effort

Brand launch
Lunch combo
Get schnitty with it
It's worth smilling about it
Crispier than ever
Going plant based

Key Insights

Always real

Fresh ingredients prepared in stores daily, signature cooking methods and family recipes, service that’s engaging and genuine. 

 

Affordability that's accessible

Prices in line with fast casual competitors

 

Broadly inclusive

Menu variety, healthy options, flexible seating configurations. 

Market Share

Millennials

63%

Channel usage

Ethnicity

Upsell

Product consumption

56%

34%

12%

94%

6%

14%

32%

Pork baby back

Slow cooked lamb

Butcher original

Crispy chicken

Mighty big cheese

Atlantic salmon

Chicken & mayo

Stores / Locations

3%

7%

12%

8%

20%

10%

40%

Central park

Charlestown

Chatswood

Drummoyne

Eastgardens

Parramatta

Neutral bay